貴州電梯銷(xiāo)售公司現(xiàn)在要思考的什么問(wèn)題？

What is the problem that Guizhou elevator sales company should think about now?

現(xiàn)在企業(yè)家要思考自己的核心競(jìng)爭(zhēng)力到底是什么，在市場(chǎng)競(jìng)爭(zhēng)中立足，憑的是什么。中國(guó)有句諺語(yǔ)，“沒(méi)有金剛鉆不攬瓷器活”，你的“金剛鉆”是什么，要把這事搞清楚。有了這金剛鉆才能在市場(chǎng)上具有一定的不可替代性。

Now entrepreneurs want to think about what their core competencies are, and what they are based on in the market competition. There is a Chinese proverb, "there is no diamond, no porcelain," what is your "diamond diamond", to make it clear. This diamond diamond can be irreplaceable in the market.

我們要思考的不是把企業(yè)做大，而是做強(qiáng)做精，在起碼一段時(shí)間內(nèi)的市場(chǎng)上，具備不可替代性。企業(yè)不僅獲得訂單，更重要的是獲得定價(jià)能力。

What we want to think about is not to make a big business, but to do it. In the market at least for a period of time, it is irreplaceable. The enterprise not only obtains the order, but more important is to obtain the pricing ability.

由于我的不可替代性，你只能從我這兒買(mǎi)，你就獲得了定價(jià)能力。一旦獲得定價(jià)能力，就不怕成本提高，成本提高可以傳遞到終端用戶那去。我的終端用戶即使不高興，但沒(méi)辦法，在市場(chǎng)上他找不到比我更好的供應(yīng)商。

Because of my irreplaceable, you can only buy from me, you get the ability to price. Once the pricing power is obtained, it is not afraid to increase the cost, and the increase in cost can be transferred to the end user. Even if my end user is not happy, but can not, in the market he can not find better suppliers than me.

核心競(jìng)爭(zhēng)力的目的就是定價(jià)能力。在成本不斷上升的情況下，我可以把一部分成本的上升轉(zhuǎn)移到終端用戶，定價(jià)能力可以保護(hù)毛利率，讓我可在這個(gè)競(jìng)爭(zhēng)的環(huán)境中活下來(lái)，尋求發(fā)展。

The purpose of the core competitiveness is the ability to price. In the case of rising costs, I can transfer some of the cost increase to end users. Pricing power can protect gross margins, allowing me to survive in this competitive environment and seek development.

在當(dāng)前我們經(jīng)濟(jì)形勢(shì)發(fā)生變化的時(shí)候，企業(yè)要思考我的核心競(jìng)爭(zhēng)力是什么，如何圍繞核心競(jìng)爭(zhēng)力來(lái)構(gòu)建商業(yè)模式，在市場(chǎng)上取得獨(dú)特地位。電梯行業(yè)同樣如此！

At present, when our economic situation is changing, enterprises should think about what my core competitiveness is, how to build business models around core competitiveness and get a unique position in the market. The same way the elevator industry is!